History of Track Town USA: Eugene Oregon's Running Legacy

The Rich History of Track and Running in Eugene, Oregon

Eugene, Oregon—often referred to as Track Town, USA—has a storied history in the world of track and field that is deeply woven into the city’s culture and identity. From its early beginnings to its status as a global hub for athletes and fans, Eugene has become synonymous with running excellence thanks to its legendary figures, iconic venues, and spirit of innovation.

The Early Days of Track and Field in Eugene

The roots of track and field in Eugene trace back to the early 20th century, when the University of Oregon began to emerge as a powerhouse in collegiate athletics. The university’s strong commitment to sports—especially track and field—laid the groundwork for what would become a thriving running community.

A pivotal moment came in 1919 with the construction of Hayward Field. Originally built as a football venue, it quickly transformed into a premier stage for track and field events, setting the tone for Eugene’s future.

Hayward Field: The Heart of Track Town

Hayward Field has played a central role in Eugene’s track and field history. Over the decades, it has hosted prestigious events such as the NCAA Championships, U.S. Olympic Trials, and the Prefontaine Classic. Named after legendary coach Bill Hayward—who helped elevate the University of Oregon’s track program to national prominence—the stadium is more than just a venue.

It’s a gathering place. The electric atmosphere during meets, the roar of the crowd, and the sheer energy of competition have made Hayward Field a sacred site for track enthusiasts around the world. It’s where records are broken and dreams are realized.

The Legacy of Steve Prefontaine

No story of Eugene’s running culture is complete without Steve Prefontaine. A University of Oregon standout in the early 1970s, Prefontaine became a national icon for his fierce competitive spirit, boundary-pushing endurance, and advocacy for athlete rights.

His influence on American distance running was profound. He inspired a generation of athletes and brought national attention to the sport. Today, his legacy lives on through the annual Prefontaine Classic, a world-renowned meet held at Hayward Field that continues to draw elite competitors from across the globe.

Birthplace of Nike and the Waffle Sole

Eugene’s running legacy also includes the birth of Nike. In the early 1970s, University of Oregon track coach Bill Bowerman famously poured rubber into his wife’s waffle iron to create a sole that was both lightweight and high-traction. This innovation led to the creation of the Nike Waffle Trainer.

Together with former Oregon runner Phil Knight, Bowerman co-founded what would be

come Nike, Inc. Born from Eugene’s running culture, Nike’s rise started with a simple idea: better shoes make faster athletes. That spirit of innovation still echoes on the trails and tracks of Track Town, USA.

Track Town, USA: A Title Earned

Eugene’s official designation as Track Town, USA came in 1975, recognizing the city’s rich athletic history and its status as a training ground for elite athletes. The community’s enthusiasm for running is evident year-round, from local races and training camps to youth programs and elite competitions.

The city has produced numerous Olympic athletes and world champions, solidifying its place on the global stage. The combination of supportive community, top-tier facilities, and a passion for the sport makes Eugene a true mecca for runners of all levels.

The Maverick Hotel: Your Gateway to Track Town

For those wanting to experience the magic of Track Town firsthand, the Maverick Hotel offers an ideal home base. Conveniently located near the University of Oregon and Hayward Field, it provides easy access to Eugene’s rich running culture.

Whether you're here to catch a meet, explore scenic running trails, or simply absorb the energy of this storied city, the Maverick Hotel offers comfort, convenience, and a welcoming atmosphere. With modern amenities and friendly service, it’s the perfect place to begin your Eugene adventure.

Celebrating All Things Track

Eugene is more than just a city—it’s a celebration of track and field. From the iconic Hayward Field and the legacy of Steve Prefontaine to the birthplace of Nike and beyond, the city has rightfully earned its reputation as Track Town, USA.

Whether you're an athlete, a fan, or someone who just loves the rhythm of a good run, Eugene offers an unforgettable experience that honors the past while embracing the future. And with the Maverick Hotel as your launchpad, you’re perfectly positioned to explore it all.